Hey, I’m Erica!
A freelance product designer with 10+ years of experience in creating intuitive and visually stunning designs that convert.
01 About
With a passion for design and a keen eye for detail, I transform ideas into captivating visual experiences. I love creating intuitive and aesthetic interfaces, always placing the user at the heart of the design process. Through a combination of strategy, creativity, and technology, I help brands communicate effectively and achieve their goals.
02 Experience
Company • City, Country • 2021 — present
Lead Product Designer
Leading digital design projects, optimizing user experiences, and developing cohesive visual systems for various industries. I collaborate closely with development and marketing teams to implement effective solutions.
Company • City, Country • 2018 — 2021
Senior UI/UX Designer
Designed and improved digital products, focusing on usability, accessibility, and brand consistency. Managed end-to-end design processes from concept to final implementation.
Company • City, Country • 2015 — 2018
UI/UX Designer
Worked on branding and UI/UX projects, enhancing digital platforms with engaging and user-friendly designs. Developed prototypes and conducted usability testing to refine product interactions.
03 Education & Certificates
Institution • City, Country • Year
Degree or Certification
Completed coursework in design principles, user research, and interactive media, gaining expertise in modern UI/UX methodologies.
Institution • City, Country • Year
Degree or Certification
Certified in advanced prototyping and design systems, ensuring seamless digital experiences across platforms.
04 Awards
Company • 2021
Website of the Year
Company • 2021
Website of the Year
Company • 2021
Website of the Year
05 Featured Projects
Revamping Acme App: A Seamless UX for E-commerce
ProjectOverview Industry: E-commerce Goal: Improve checkout experience & increase conversions Services Provided: UI/UX Design, Prototyping, Design SystemTimeline: 6 Weeks Acme’s online marketplace was growing rapidly, but its outdated checkout process created friction for users. Customers found the experience cumbersome, with too many steps, unclear navigation, and a lack of visual hierarchy. As a result, cart abandonment rates …Acme app redesign: A smoother shopping experience for users
ProjectOverview Industry: E-commerce Goal: Improve checkout experience & increase conversions Services Provided: UI/UX Design, Prototyping, Design SystemTimeline: 6 Weeks Acme’s online marketplace was growing rapidly, but its outdated checkout process created friction for users. Customers found the experience cumbersome, with too many steps, unclear navigation, and a lack of visual hierarchy. As a result, cart abandonment rates …Optimizing acme app: UX improvements for frictionless E-Commerce
ProjectOverview Industry: E-commerce Goal: Improve checkout experience & increase conversions Services Provided: UI/UX Design, Prototyping, Design SystemTimeline: 6 Weeks Acme’s online marketplace was growing rapidly, but its outdated checkout process created friction for users. Customers found the experience cumbersome, with too many steps, unclear navigation, and a lack of visual hierarchy. As a result, cart abandonment rates …
06 Skills & Tools
- User Experience (UX) Design
- User Interface (UI) Design
- Wireframing & Prototyping
- Branding & Visual Identity
- Design Thinking & Problem-Solving
- Figma
- Adobe Creative Suite
- Notion
- WordPress / Framer
- Miro
07 Languages
English
Dutch
German
08 Latest posts
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How Skipping Breakfast May Be Harming Your Mental Health
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Why This New AI App Could Replace Your Personal Assistant
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Why Japan’s Hidden Villages Are 2025’s Top Destination
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The Unexpected Color Dominating Paris Fashion Week
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The Rise of Side Hustles: How Gen Z Is Redefining Work
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The Best Noise-Canceling Headphones Under $200
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Let’s discuss your next project!
erica@inspiro.com
+01 23 45 67 89
Amsterdam, NL